Network

Creating the perfect look for your on-air talent is one of the most significant factors in your network’s visual brand management, and unfortunately it is very often overlooked. By utilizing this tool properly you will be strengthening both your brand as a whole, and your program’s connection to its viewers.

The Acton Style Group will provide you and your talent with the skills, tools, and information required to create and develop an individualized yet cohesive style identity, incorporating the multiple aspects of talent’s roles at work, and most of all, your company’s corporate culture and goals.

When an effective style persona has been created for each talent, the benefits go beyond a more polished appearance – individual style identities contribute to the comfort and confidence of each talent, and enable them to become a better, more consistent representative of your brand.